A global citizen who draws upon her youth in Milan and work in New Zealand, Australia, Japan, Europe, Saudi Arabia and the US to inspire creative foresight in the event planning process. Twenty years of experience across multiple disciplines from theatre production to fashion shows, product launches, as well as art exhibitions in the private and public sectors.  

Proven ability to assess the client’s needs, goals, inspirations and develop a comprehensive plan for every aspect of the occasion. Strong relationships with the world's most trusted and coveted names in food, floral and lighting, photography, technical production, entertainment and more.

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PROFESSIONAL EXPERIENCES

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FREELANCE, Worldwide, from April 2024

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Offering a comprehensive event management solutions globally, leveraging 25 years of diverse experience across multiple continents and industries to deliver exceptional results. 

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BALICH WONDER STUDIO, Milan, IT from September 2021 

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Covering Project Management roles,  planning,  directing , and coordinating  all delivery-related operations for large-scale events to guarantee that the project's goals are completed within the timetable, budgetary constraints, and scope.

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• Consults with management and examines project proposals to identify project goals, timelines, price, deliverables, and procedures, as well as staffing needs and resource allocation.

• Brainstorm with the team members to provide unique concepts and design.

• Translate established creative directions into conceptual ideas. Provide outstanding creative and innovative thinking.

• Design and implement a collaborative system to achieve the timely completion of projects.

• Prepares project status and resource reports, completing client estimates, obtains vendor costs and timelines.

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FREELANCE, Los Angeles, CA and Worldwide from April 2019

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Working between USA, Italy, New Zealand and St Barths. Supporting other event planners, Including jobs with Mindy Weiss, Alison Events, DK events, and managing her own projects.

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ORENCO, Los Angeles, CA Jan 2018 to April 2019

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Design team lead for preeminent event production company, creating highly curated and flawless guest experiences for high-end clients, including United Talent Agency, Universal Pictures- NBC Universal, Creative Arts Agency, Fendi, Rosetta & Balthazar Getty and numerous others.

 

Art Director

• Reporting directly to the owner, lead oversight responsibilities of 15 events per year.

• Ensure that each detail of the inspired event concept is fully executed

• Assist partners with event budgets by negotiating and collecting all proposals and payment distribution

• Collaborate with owner and Creative Director on all event décor and design to fulfill client’s vision on time and within budget, including space planning, personalized details and unique creative elements

• Create technical guideline for each event. developing any technical and stylistic aspect of the events, Establish creative standards from Flowers, Fabrics, build outs, lighting, sounds and so on

• Supervise and planned production schedules

• Supervise a team, plus multiple freelance on site and implements collaborative methods to ensure efficient workflow

• Present concepts, budget forecast, project timeline

• Chair regular meetings with producers and creative team from conceptualization to completion

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UNO LOCO/SOIRÉE, New Zealand 2010 to 2017

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Account Manager for the largest event company in New Zealand,  specializing in business events, media production, experiential marketing and incentive events, ranging in size from 40 to 900 guests..

 

Senior Event Producer

• Lead producer for the planning and execution of largest client’s, including Vodafone, Fonterra, Bayleys, GPJ and IBM, totaling 25% of the company revenue.

• Managed complex projects, including leading client relationships, project management, creative direction and budget oversight (over $1m).

• Built and fostered trusted relationships with reputable vendors, prestigious venues and hotels.

• Developed sponsorship programs and partnership opportunities and presence for specific events.

• Collaborated  with Creative Director and media team on all event décor and design to fulfill client’s vision on time and within budget, including space planning, personalized details, video production, awards programmes and unique creative elements.

• Responsible for all guest management and hospitality services at events with up to 900 guests.

 

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JKR PRODUCTIONS, Milan 2006 to 2009

 

Senior Event Producer for a medium-sized production company specializing in fashion and trade shows with a range of international clients, such as Diesel, Bjorn Borg, Firetrap, Dockers, Miss Sixty.  

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CHANGE PERFORMING ARTS AGENCY, Milan 2003 to 2006

 

Progressed through various roles to become Project Manager at this independent production company. Clients included Italian architect Gae Aulenti, British Film Director Peter Greenaway and American Avant-garde stage director and playwright Robert Wilson.

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ARCHITECT PETER BOTTAZZI, Milan 1999 to 2003

 

Served as Assistant and Project Coordinator on product launches and set design. Clients included Bang & Olufsen, Tele+, Film Festival of Venice, Nautica, Desalto and Pomellato.